• Comprehensive marketing analytics (analysis of target audience and competitors, identification of positioning, mission, philosophy, brand values)
• Formation of a brand platform
• Creative Direction and two Moodboards
• Primary logo
• Secondary logo
• Logo mark
• Circle version for social media
• Colour palette
• Brand pattern
• Typography pairing
• Brand guidelines
• up to 5 printed product layouts
• Two free revisions
• Web files (png, jpg) and files to print (ai, eps, pdf)